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 客户点评-Google's Advertizing Practices Targeted By EU Antimonopoly Probe2022年世界杯_卡塔尔世界杯_世界杯赛程表
发布于:2021-10-24 07:01:32  访问:28 次 回复:0 篇
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Google's Advertizing Practices Targeted By EU Antimonopoly Probe

By Foo Yun Chee

BRUSSELS, Jan 20 (Reuters) - EU antimonopoly regulators make sought-after selective information from advertisers regarding Google`s advertising engineering practices, a European Mission text file seen by Reuters shows.

Alphabet-owned Google, the world`s largest online lookup engine, has been collide with with fines totalling 8.25 billion euros ($10 billion) in the final stage tierce age for blocking rivals in online shopping, Android smartphones and online publicizing.

It straightaway faces deuce European Conjugation investigations into its advertisement practices, centralised on engineering and information.

Google and Facebook conjointly conquer ended one-half of the internet ad gross revenue marketplace globally.

Both companies are presently the mark of a U.S. case over their 2018 handle which gives Facebook`s advertizer clients the choice to billet ads within Google`s network of publishing partners

Google aforesaid it was cooperating with the Commission, whose 13-Thomas Nelson Page questionnaire sent to advertisers this month asked nearly the bear on of victimization the nonremittal place setting `Admit Google Presentation Network` introduced in 2018 for research campaigns on Google Ads.

\"We compete with many others in the industry and give people granular controls over how their information is used to personalize ads and limit the sharing of personal data to safeguard people`s privacy,\" a Google spokeswoman said.

The Mission said the questionnaires are disunite of its probe into Google`s data usance.

\"This investigation covers all services of Google, including digital advertising and the ad tech chain,\" the EU competitor enforcer said on Wed.

The EU also wants to bonk if advertisers get rebates when they expend Google intermediaries which allow advertisers or https://academy.autodesk.com/users/alanamacghey media agencies to steal advertising stock from many sources.

The questionnaire besides asks whether the ability to access code Google`s YouTube is fastened to the pick of an intermediary.

It asked if Google`s consolidation in 2018 of its online ad saving social unit DoubleClick impacted advertisers as easily as any close at hand bear on from its programme to phase away third-political party cookies on the Chromium-plate web browser by the cease of 2022.

Advertisers cause until Fri to answer to the questionnaire, which was first-class honours degree reported on by Politico.

($1 = 0.8259 euros) (Reporting by Foo Yun Chee; Editing by Smyrnium olusatrum Smith)

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